Despite the positive effects of the government's economic policies,
domestic demand for steel remained sluggish as private-sector demand
remained stagnant, reflecting slack personal consumption. Although efforts
to increase exports were hindered by the U.S. government's antidumping
charges, shipments to Southeast Asia recovered significantly and led to an
overall increase in exports.
At Kobe Steel, a number of factors pulled down Iron and
Steel Sector sales 4.8% compared with the previous fiscal term, to 499.1
billion yen. Our efforts to increase sales resulted in higher shipments
over the previous fiscal term. However, a shifting of the product mix to
lower-end steels and weak sales prices led to a decline in overall sector
sales.
In steel castings and forgings, lackluster domestic demand
for a principal product, crankshafts, resulted in a substantial decline in
sales of this product.
Sales of our titanium products were adversely affected by a
slump in plant construction, both domestically and abroad, while exports
were depressed due to the strength of the yen. As a result, total titanium
product sales decreased in comparison with the previous fiscal period.
Sales of steel powder, on the other hand, rose as the
Company was able to take advantage of the rapid growth in Asian
demand.
Domestically, sales of welding consumables were down, due
to continued low demand, notably in construction but extending across all
user industries, as well as due to strident demands from customers for
price cuts. Overseas, the sharp appreciation of the yen led to a
substantial decline in exports.
Research and development led to the successful
commercialization of new products: high tensile steel sheet with superior
formability and wire rod for ultra high strength valve spring that
contribute to automotive lightweighting, and coastal weathering steel with
high resistance to salt damage.
We have been active, too, in welding consumables, bringing
to market a new solid welding wire, SE Wire, for use in semi-automatic
welding. This wire uses a special surface treatment in place of a copper
coating. In the field of welding systems, Kobe Steel has developed
software for robot welding systems, K-OTS32, an off-line teaching system
by which an operator at a computer can teach the welding robot new welding
procedures. In addition, we have developed and marketed robot welding
systems with this software installed for use in large-scale structure
fabrication, such as for bridges and ship panels.
Turning to capital investment, we pressed ahead with a
series of investments that will sharpen our competitive edge in wire rod,
steel plate, and steel sheet. Of particular note are the investments we
made at our Kakogawa Works. In May 1999, we completed the refurbishment of
the No. 8 wire rod mill, while in October 1999 we finished work on
improving the measurement accuracy of steel sheet. In December 1999, we
completed installation of a new hot rolling sizing press.
Also at Kakogawa, in April 1999 we began operating a
facility for reusing dephosphorized flux in the hot metal pretreatment of
molten iron. In February 2000, we started using waste plastic as a
supplement to coal used in blast furnaces in order to recycle resources as
well as decrease costs.
Looking at developments in our Group companies during the
course of the year, in October 1999 we merged Daiichi Taika Renga Co.,
Ltd., and Shinagawa Rozai Co., Ltd., to reduce manufacturing and sales
costs of refractory bricks, and renamed the new company Sera Techno Co.,
Ltd. In a similar move, we merged Shinko Kaiun Co., Ltd., and Shinko
Rikuun Co., Ltd., to form Kobelco Logistics, Ltd., thus paring
distribution costs. Together with Sumitomo Metal Industries, Ltd., we also
established a joint venture, Zirco Products Co., Ltd., to consolidate the
nuclear fuel cladding tube business of our subsidiary Kobe Special Tube
Co., Ltd., with that of Sumitomo Metal. In specialty steels, we increased
our equity stake in Nippon Koshuha Co., Ltd., and made it a subsidiary.
Most of its bearing steel production and all of its sales operations are
being transferred to Kobe Steel to refocus the positions of both companies
in the specialty steel market.
To bolster the Company's stainless welding consumables
business, we have established Shinko Taseto Co., Ltd., in conjunction with
NOF Corporation in December 1999. Kobe Steel put up 66% of the equity and
NOF provided the remaining 34%.
Overseas, we merged the steel bar business at USS/KOBE
Steel Company, our joint venture with USX Corporation, with Republic
Technologies LLC. The new company now has an impressive share of the
market for top-quality wire rod and bar. The remaining pipe business of
USS/KOBE was sold to USX. The second line at PRO-TEC Coating Company, our
joint venture with USX, went into operation in autumn 1998. Last year, it
nearly reached its annual production capacity of 1 million short tons of
hot dip galvanized steel sheet, making it the largest producer of this
product in the United States. In response to robust demand, Kobelco Metal
Powder of America, Inc., which manufactures steel powders, is boosting
production capacity.
Our Thai wire rod processing venture, Kobe CH Wire
(Thailand) Co., Ltd., registered a healthy increase in production
attributable to the recovery of the Asian economy and is currently
increasing its processing capacity. Demand is brisk, too, for solid
welding wires used in the automobile industry produced by Kobe MIG Wire
(Thailand) Co., Ltd. Kobe Welding of Korea Co., Ltd. is operating at full
capacity, thanks to the booming Korean shipbuilding industry.
The IPP business will contribute to our profitability in
the 21st century. Construction is proceeding on schedule so that start up
of the No. 1 Power Plant, with a generating capacity of 700,000 kilowatts,
at Kobe Works can commence in April 2002. Construction of the No. 2 Power
Plant, which will also have a generating capacity of 700,000 kilowatts,
will begin in 2001. By 2004, when both plants are operational, we will
have 1.4 million kilowatts of capacity. In proceeding with this project,
Kobe Steel is placing top priority on environmental protection and
installing the most advanced protection equipment. We are aiming to
construct a clean and safe urban power station of an entirely new type,
focusing on energy conservation and accident prevention. In doing so, we
are making optimum use of our infrastructure and know-how and endeavoring
to contribute to the development of local industry and society.
In fiscal 2000, domestic demand for steel is expected to
rise. While steel demand for construction purposes is expected to shrink
due to curbed public-sector investment, a modest recovery in
private-sector capital investment is forecast to lead to an increase in
steel shipments to the manufacturing industry. Looking overseas, overall
exports are likely to remain flat. Although there are fears of a
contraction in demand in the United States and Europe, demand in Asia is
likely to remain at high levels. The export environment for welding
consumables is predicted to be reasonably firm, but domestic demand is
forecast to remain lackluster.
With their own survival at stake, our major customers are
slashing the number of suppliers with whom they deal. Against this
backdrop, we are striving to bolster shipments and maintain or even
improve sales prices, as well as rationalize our operations and further
reduce costs. To enhance our competitiveness, we are looking for rapid
returns on investments, pursuing efficient, results-oriented R&D,
strengthening our overseas production facilities, and integrating our
Group companies. Playing to our strengths, we intend to raise our presence
in each of the markets in which we operate. |