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Contributing to Society

The Kobe Steel Group undertakes a wide range of activities aimed at contributing to the local community at each of our plants and works. As a good corporate citizen working hand in hand with society, the Kobe Steel Group conducts activities that are rooted in local communities and that originate from our individual works and plants.

The following section outlines our approach to social contribution activities at the Kobe Steel Group, focusing on four key areas: supporting future generations, promoting community development and exchange, promoting sports, and providing disaster recovery support.

We invite you to read on and learn more about the Kobe Steel Group and our work in partnership with local communities and society as a whole.

Supporting Future Generations

We organize a range of activities aimed at helping the next generation grow and develop, such as providing support through the Kobelco Community Contribution Fund and conducting classes at elementary schools.

Kobelco Community Contribution Fund

Providing support for children in ten cities and one town

The Kobelco Community Contribution Fund was established in June 2006. Continuing work in fiscal 2011, the fund provides support for children, in ten cities and one town where the Kobe Steel Group has operating facilities and laboratories: Kobe, Kakogawa, Takasago, Harima, Fujisawa, Fukuchiyama, Ibaraki, Higashihiroshima, Moka, Inabe, and Shimonoseki.

Children listening as their teacher reads from a donated book (Fukuchiyama)

Children listening as their teacher reads from a donated book (Fukuchiyama)

Donated picture books and toys at a children's support center (Inabe)

Donated picture books and toys at a children's support center (Inabe)

Children learning the rules of the road during a cycling class (Kobe)

Children learning the rules of the road during a cycling class (Kobe)

Children having fun at an after-school daycare facility (Takasago)

Children having fun at an after-school daycare facility (Takasago)

  • Projects Supported by the Kobelco Community Contribution Fund in Fiscal 2011

Location

Recipient

Type of Support

Kobe, Hyogo Prefecture

Organization for children helping out at facilities for the disabled (1)

Funding to purchase naruko (wooden clappers) and tairyo-bata (traditional flags) for a Yosakoi-Soran festival

Children's special care facility (1)

Funding to purchase a digital TV and Blu-ray player

Children's association (1)

Funding to purchase fully automatic cotton candy machine and generator

Youth Development Association (1)

Funding for a youth festival

Local community revitalization committee (1)

Funding to rent equipment for cycling classes

Arts festival organizing committee (1)

Funding to purchase necessary equipment for festival

Kakogawa, Hyogo Prefecture

Childcare support circles (5)

Funding to purchase supplies for seasonal events, tools, etc.

Volunteer environmental organization for children (1)

Funding to purchase equipment for river channel improvement activities, etc.

Takasago, Hyogo Prefecture

Organization running after-school daycare facilities (1)

Funding to purchase equipment for after-school daycare facilities and funding for Takasago Children's Town 2011

Harima, Hyogo Prefecture

Organization providing social interaction support for disabled children (1)

Funding to purchase flowers, seedlings, soil, fertilizer, planters, etc.

Volunteer organization providing environmental education for children

Funding to purchase equipment for activities, including display panels, water tanks and fishing nets

Fujisawa, Kanagawa Prefecture

Junior Sea Friends (1)

Funding to purchase sea kayaks, paddles, etc.

Fukuchiyama, Kyoto Prefecture

Kindergartens (6)

Funding to purchase books, including picture books, story books, etc.

Ibaraki, Osaka Prefecture

After-school daycare facilities (30)

Funding to purchase unicycles

Higashihiroshima, Hiroshima Prefecture

Daycare centers (5)

Funding to purchase height meters for young children, etc.

Moka, Tochigi Prefecture

Nature education center (1)

Funding to purchase tents for outdoor activities

Inabe, Mie Prefecture

Childcare support centers (6)

Funding to purchase toys and equipment

Shimonoseki, Yamaguchi Prefecture

Day care facilities for disabled children (1)

Funding to purchase toys and equipment

Childcare support centers (2)

Funding to purchase DVD software, tables, etc.

Hands-on learning

Nadahama Science Square (Hyogo Prefecture)

Hands-on learning at Nadahama Science Square

We organize hands-on learning events for local elementary school children at our interactive community center Nadahama Science Square. A science lab table in the Monoshiri Hiroba section of the facility features physics experiments that encourage children to take an interest in science. In 2011, experiments revolved around themes such as rotational force, the power of air, and sound.

Children can also attend nature classes at Nadahama Science Square. They can learn about soil organisms and biotopes and experience the wonders of nature for themselves through activities such as dissecting dried sardines.

Children who have used their hands-on learning experiences as part of independent study over summer have even been singled out at school for doing excellent work.

At the Monoshiri Hiroba

At the Monoshiri Hiroba

Examining the body of a dissected dried sardine

Examining the body of a dissected dried sardine

Craft activities using twigs, pressed flowers and other natural materials

Craft activities using twigs, pressed flowers and other natural materials

Monozukuri Classes at School

Kobelco Construction Machinery Co., Ltd. (Hiroshima Prefecture)

Science lesson using balance beam scale

Lesson using balance beam scale

Lesson using balance beam scale

A group of employees went out to Kabeminami Elementary School in Hiroshima and taught a two-hour lesson using a balance beam scale to a group of 22 sixth grade students. We have been carrying out activities such as these since 2010, in an effort to prevent children from losing interest in science.

Kansai Coke and Chemicals Co., Ltd. (Hyogo Prefecture)

Monozukuri Classes taught by employees

Children making one-of-a-kind models with their own hands

Children making one-of-a-kind models with their own hands

We have been organizing monozukuri classes at elementary schools near our premises in Amagasaki and Kakogawa for seven years in a row now, since 2005, to enable children to experience the wonders of manufacturing for themselves. In fiscal 2011, participants assembled hovercrafts from kits.

Promoting Community Development and Exchange

As well as organizing events to promote interaction with the local community at our branch offices, sales offices, factories and group companies, we also take part in community events, engage in clean-up activities and organize various other such initiatives.

Festivals

Kakogawa Works (Hyogo Prefecture)

Around 80,000 people take part in the 21st Shinko Kakogawa Festival

High expectations at the festival opening

High expectations at the festival opening

Working up a sweat during a rugby class

Working up a sweat during a rugby class

Having started out with the aim of promoting exchange with members of the local community, the Shinko Kakogawa Festival has now established itself as a major local event. In 2011, around 80,000 people came to the festival and had a great time visiting stalls, taking part in rugby classes and having a look round the works.

Fujisawa Works (Kanagawa Prefecture)

Holding the Shinko Festival for the 39th time

Special events at 50th anniversary

Special events at 50th anniversary

Meeting members of the local community at the festival

Meeting members of the local community
at the festival

The Shinko Festival began in 1973 as a bon odori dance event. Still going strong, it is now a firm fixture in the local community. To mark the Works' 50th anniversary, we organized a number of special events at the festival in fiscal 2011, including a welding robot demonstration and a quiz, all of which went down very well.

Taking Part in community events

Kobe Works / Shinko Kobe Power Station (Hyogo Prefecture)

Organizing sports and games at the Rokko Family Festival

The sports and games stand

The sports and games stand

Family games proved particularly popular

Family games proved particularly popular

We have been taking part in the annual Rokko Family Festival since 1997. At the event in May 2011, around 30 of our employees volunteered to run the sports and games stand. This is one of the most popular stands and attracts long queues every year. Lots of families with children came to the stall and had fun playing the games on offer.

Shinko Engineering & Maintenance Co., Ltd. (Hyogo Prefecture)

Seki Fire Festival offers salt-grilled ayu sweetfish

Summer evening at the Fire Festival

Summer evening at the Fire Festival

How about a deliciously crispy salt-grilled ayu sweetfish?

How about a deliciously crispy salt-grilled
ayu sweetfish?

The Seki Fire Festival takes place every summer in Yasutomi in the city of Himeji. This year 15 employees volunteered to set up a stall selling salt-grilled ayu sweetfish, a local specialty. We have been supporting the festival for seven years now, as part of our community activities since building a training facility in the Seki area of Yasutomi in 2004.

Community Exchange

Kakogawa Works (Hyogo Prefecture)

Shinko Kakogawa Cup Volleyball Tournament for elementary school students

Players pledge to do their best in the Shinko Kakogawa Cup ceremony

Players pledge to do their best in the
Shinko Kakogawa Cup ceremony

A high standard of play throughout

A high standard of play throughout

Elementary school volleyball is big in Kakogawa, particularly among girls. In an effort to help local children grow up healthy and strong and also as a contribution to society, our Kakogawa Works organizes volleyball tournaments in spring and fall every year. Fiscal 2011 marked the 10th such tournament. Teams from various schools all train hard so that they can win the Shinko Kakogawa Cup.

Shinko Care Life Co., Ltd. (Hyogo Prefecture)

Looking after elderly people via the Rose Garden Network

Training at Higashinada Police Station

Training at Higashinada Police Station

Part of a dementia supporter training course

At a dementia supporter training
course

We have put together a network to provide support for elderly people with dementia in the area around the Okamoto Rose Garden, including services such as helping people to get home. Building on such activities, we have continued to expand our range of initiatives. For instance, all members at the Higashinada Police Station have now undergone training courses to become "dementia supporters."

Local Clean-up Activities

Takasago Works (Hyogo Prefecture)

Working together to implement our clean-up campaign

Carefully picking up litter along the roadside

Picking up litter along the roadside

No litter escapes unnoticed, even in places like this

No litter escapes unnoticed, even in
places like this

As part of our social contribution activities, we have been organizing clean-up activities in the areas in front of our Takasago Works and around Arai Station twice a year since fiscal 2010. Around 60 members, made up of committees of assistant managers and foremen, take part in these activities. Employees from different divisions work together to make sure that our clean campaign is a success.

Shinko Kobe Power Station (Hyogo Prefecture)

13 years of clean-up activities at Shinko Kobe Power Station

Keeping the area around the power station clean

Keeping the area around the power
station clean

About 25-30 employees take part in clean-up activities every month

About 25-30 employees take part in
clean-up activities every month

The Health and Safety Committee at Shinko Kobe Power Station has been organizing clean-up activities in the areas around our Kobe Works and the power station itself every month for 13 years now, since 1999. These ongoing activities have received glowing feedback from local people and have also helped to make employees more aware of the local environment.

Promoting Sports

We are actively involved in a range of activities aimed at contributing to society through sports, the arts, cultural and other such activities, including supporting the National High School Rugby Tournament.

Special Support for National High School Rugby Tournament

A match in full flow at the Kobelco Cup First High School Girls Rugby Sevens Tournament

A match in full flow at the Kobelco Cup First
High School Girls Rugby Sevens Tournament

The 91st National High School Rugby Tournament took place from December 27, 2011 to January 7, 2012 at the Hanazono Rugby Ground. The Kobe Steel Group has been providing special support for the tournament for seven years now, alongside the Kobelco Cup National High School Combined Team Rugby Tournament every summer.

Following the opening ceremony on the first day of the tournament, two matches took place between teams from this summer's First National High School Girls Rugby Sevens Tournament, making the most of the opportunity to promote and increase the popularity of girls' rugby and rugby sevens. At the Kobe Steel Group, we are committed to providing wide-ranging support for the growth and development of all high school rugby players regardless of their gender.

Donation to the Japan Spinal Cord Foundation

Former Captain Hisateru Hirashima (right) at the presentation ceremony

Former Captain Hisateru Hirashima (right) at the
presentation ceremony

The Kobelco Steelers, Kobe Steel's rugby team, collected donations for the Japan Spinal Cord Foundation at all their matches this season, from their opening match in the top league in October 2011 to their final match in February 2012, under the banner of the Kobelco Steelers Fund. The team topped up these donations by adding part of the receipts from the 2011 Kobelco Rugby Festival.

Spinal cord injuries are particularly common amongst rugby players. That is why the Kobelco Steelers have been making donations to the foundation for ten years now, and will continue to engage in fund raising activities in the future.

Support for Sports NPO SCIX

Coaching local elementary school students in spaceball

Coaching local elementary school students in
spaceball

Everyone together at the end of training

Everyone together at the end of training

SCIX (Sports Community & Intelligence Complex) is an NPO that aims to contribute to local communities through sport, based on the principle of providing opportunities for everyone to enjoy sports.

One of its initiatives has been to devise a new sport called "spaceball," which is designed to improve children's physical abilities while having fun, help broaden their horizons and encourage good judgment. In an effort to get more and more children involved in spaceball, SCIX organizes coaching sessions on the grounds of local elementary schools.

We fully support what SCIX is trying to do and continue to support its activities, by opening up our grounds for instance or providing coaching staff.

Disaster Recovery Support

We carry out ongoing activities aimed at providing both practical and emotional support for those affected by disasters such as the Great East Japan Earthquake, to help them get back on their feet.

Kobe Steel, Ltd. (Hyogo Prefecture)

Selling SMILE AGAIN wristbands symbolizing our hopes and prayers for recovery

Wristbands with the inscription SMILE AGAIN

Wristbands with the inscription
"SMILE AGAIN"

Recovery support following the earthquake in New Zealand

Recovery support following
the earthquake in New Zealand

The Kobelco Steelers, Kobe Steel's rugby team, have been selling wristbands to raise money for victims of the Great East Japan Earthquake. The players all want to do their bit to bring a smile back to the faces of those affected by the earthquake. This is reflected in the inscription "SMILE AGAIN" on each of the wristbands.

The team sold 6,500 wristbands and donated the proceeds to the Japan Red Cross, via the Japan Rugby Football Union, in order to help people whose lives have been turned upside down by the earthquake.

The Kobelco Steelers also collected donations from fans, players, members of staff and family members in order to help out those affected by the February 2011 earthquake in New Zealand, as well as victims of the Great East Japan Earthquake.

Providing strength to carry on: Coaching the Fukushima High School Rugby Team

A highly-charged training session

A highly-charged training session

Smiling faces showing determination in the face of the earthquake

Smiling faces showing determination
in the face of the earthquake

As part of our recovery support activities, in May 2011 three Kobelco Steelers players went to Fukushima High School to coach the school's rugby team.

Commented Shoji Ito from Kobe: "we received a huge amount of support from many people after the Great Hanshin-Awaji Earthquake, so we wanted to give something back."

Kobe Steel, Ltd. (Tokyo/ Hyogo Prefecture)

Getting involved in disaster support activities organized by Keidanren

We participated in the Uru-Uru Pack project, a scheme organized by Keidanren (Japan Business Federation). The idea was to package together essential supplies for those affected by the earthquake to make them easier to distribute. We provided 500 12-packs of pencils (a total of 6,000) and 1,000 pencil sharpeners for inclusion in "new school year support packs" for children starting elementary school. Volunteers from our General Administration Department also helped out with putting the packages together in April 2011.

We got involved in the Relief Supplies Hotline scheme too, which involved seeking assistance from Keidanren member companies and organizations to help send essential relief supplies to the affected area as quickly as possible. We provided supplies including 500 curry and rice sets, 50 packs of instant noodles, and nine packs of toilet paper.

Shinsho Corporation (Tokyo)

Taking part in the 7th Iwate Ginga 100 km Relay Road Race to support disaster recovery

Running to aid earthquake recovery

Running to aid earthquake recovery

The decision was made to go ahead with the Iwate Ginga 100 km Marathon Challenge in June 2011, in spite of the Great East Japan Earthquake. Flagged as a special disaster recovery event, seven members of the running club at Shinsho Corporation's Tokyo Head Office took part in the relay race.

Following an interview at the finishing line, we even received thank you letters from local people who had read about our participation in the local paper. As well as running the 100 km relay race as a team of seven, we hope to enter the individual 100 km marathon challenge in 2012.

There are countless examples of employees getting involved in fund raising activities and independently volunteering. We hope that each and every member of the Kobe Steel Group will continue to support recovery efforts in the affected area in the future, as we keep the victims of the Great East Japan Earthquake in our thoughts.